I bet I can read your mind right now: What on earth is an Operations manager for designers?
Honestly, I don’t know about you, but I can’t keep up with the business titles we see on Instagram nowadays either. And my own title might be a part of it…whoops.
Recently, I had a graphic designer reach out to me and ask, “So, what does an operations manager actually do?”
This is a great question, since we all see the title “Online Business Manager” more than anything else in the online space – but it’s not quite the same as an Operations Manager. And if you’re a designer, you do want someone who specializes in working with entrepreneurs like yourself.
Basically, I seep into all of the cracks and empty spaces that you don’t notice and fill those tiny holes. Think of me as the overseer, the right-hand woman to your empire.
You need to have a team at some point. I know, I know, you think you can do it all on your own (or at least you want to, in an ideal world), but I promise you it’s worth the time it takes to make it happen.
A team doesn’t have to be big either – it can be you and a Virtual Assistant if that’s all you need right now! Usually someone who’s a strict implementer is the way to go when you’re first branching out. A lot of OBMs don’t implement or integrate, they just give you the strategy.
I’ll tell you right now, that’s not me. I still like to have my hands in the pot because it lends to better client experience and teaching moments. I still implement the higher level stuff, building a sales page and putting systems into practice. But you need somebody I can assign out the things you need to get done but don’t need to do – like scheduling an email. You’re beyond over that.
You have to know the direction you and your business are going. I was working with a client once who started planning a launch, and we got about ¾ of the way done when she decided to scrap everything. And then she did it again ¼ way through the next one. It’s not the work that’s the issue – it’s the decision on a vision.
But if we don’t have a clear goal of where you’re going, you’re going to be taking a left hand turn and then a right hand turn and end up in Arizona when you really want to be in Washington State.
You don’t have to know exact steps, but be aware there is a transition. I’m not a fairy godmother that can read your mind, but I can help your wishes come true when you have a general goal in mind.
I’ve had clients who have two business coaches, a mentor, and me all on their team. A lot of times business coaches will give you a mile-long list of things to do. This quickly becomes overwhelming and causes you to lose sight of what YOU really want.
Remember, my job is to strategize how to get you where you want to go, implement, and monitor. If you can’t make up your mind, it’s hard to do this.
And you have to be open to realness because I’m not going to be a “yes” man for you. I’m going to let you know when you need to make decisions.
Let’s say you’re a designer and you’ve got an agency behind you. Suddenly, you want to come up with a passive income source, like a business coaching course. I’m going to ask you why, because it doesn’t align with what you’re doing now. You and I need honesty with your business moves so we always do what’s going to make the most sense. I have your best interest and growth in mind at all times and am just as invested in this as you are! On the real, I wouldn’t be a good Ops manager if I wasn’t.
If you have a large team, it gets to be really fun because you are truly sitting in that CEO position and trust that your Ops manager can handle everything. And when you get to that level, you have to be able to trust your management to make good decisions.